Ep. 20: Promo Problem 3: Multiple Trading Programs

Commodity trading advisors often wonder how many trading programs they should offer. Generally, less is more. Too many trading programs can communicate a lack of confidence, confuse your customers, undermine sales, and thwart the development of your own expertise. Listen to this episode to find out why too much diversification can be harmful to your business!

Continue Reading →

Ep. 18: Promo Problem 1: Jargon

Many CTAs have a hard time attracting customers, and their promotional materials are a big part of the problem. One reason CTA promotional materials repel rather than attract customers is that they are riddled with jargon that prospective investors (including institutional investors) find confusing and difficult to understand. This episode explains what jargon is, gives examples (that you might not think of as jargon), and explains why CTAs are tempted to use jargon.

Continue Reading →

Ep. 17: When You Don’t Know Any Suitable Customers

In the last episode, we discussed the problem of not knowing anyone to invest with your CTA. This week we discuss what to do when you know people who want to participate in your trading program, but you think they’re not suitable to invest. We also discuss the customer suitability rules applicable to registered CTAs, and why writing your own more stringent rules about suitability hurts your profitability.

Continue Reading →

Ep. 11: 2X Programs

A 2X program happens when a customer wants to double his position size, but he doesn’t want to increase his trading level. Listen to this episode to find out why this kind of customization presents profitability problems for CTAs, and how to give your customer the increased exposure he wants without experiencing these problems.

Continue Reading →